ROCHE
PHARMA
2021 - 2023
UX/UI DESIGN
TECH
DATA
2 YEARS
CONTEXT
With the goal of revolutionizing the accessibility and acquisition of medical applications, Roche collaborated with Garaje to establish an innovative marketplace called Navify. This groundbreaking platform is reshaping the approach through which healthcare professionals, hospital administrators, and laboratory personnel obtain Roche's products.
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The vision behind Navify
Navify is the outcome of a project that skillfully blends the fields of Design, Technology, and Data. This seamless fusion of disciplines forms the foundation of Navify's creation and continuous evolution, offering a revolutionary tool for healthcare professionals and enhancing patient care. Here's an exploration of the key pillars of the Navify vision:
Centralized access and acquisition
Navify strives to provide a comprehensive product portfolio, empowering users to discover, review, and request or acquire the applications they need. By consolidating resources, Roche aims to streamline the process for healthcare professionals, enhancing their efficiency and productivity.
Empowering application ecosystem
Recognizing the importance of collaboration, Navify empowers application owners, third parties, and partners by offering them the means to monitor and manage the lifecycle of their applications. This inclusive approach fosters innovation and drives the development of cutting-edge medical solutions.
Seamless UX and localization
Roche is committed to delivering a seamless user experience across targeted countries. Users in different regions benefit from language and country-specific offerings, ensuring access to tailored product portfolios that meet their specific needs and requirements.
Facilitating exploration and validation
Navify facilitates early access to new versions, enabling users to explore and validate novel concepts and advancements. By providing a platform for users to stay at the forefront of medical technology, Roche encourages ongoing exploration and innovation in the field.
Our approach
Garaje de ideas, in close collaboration with Roche's teams in Sant Cugat del Vallés and Rotkreuz, adopts an agile and collaborative approach to ensure the successful execution of projects within Navify.
Discovery and requirements gathering
Garaje engages in comprehensive consultations with Roche's stakeholders to gain a deep understanding of their vision, requirements, and desired outcomes. This phase involves analyzing existing systems, identifying pain points, and formulating an effective strategy for project implementation.
Iterative development
Utilizing agile methodologies, Garaje proceeds with iterative development, creating prototypes and actively seeking feedback from Roche's team at various stages. This collaborative approach ensures that the final solutions align with Roche's expectations and industry standards.
User Experience design
Garaje's experienced UX/UI designers craft intuitive interfaces and engaging user experiences tailored to the specific needs of Roche's clients. Extensive usability testing and user feedback loops drive continuous refinement, resulting in enhanced satisfaction.
Continuous communication
Throughout the project lifecycle, Garaje maintains constant communication with Roche's team, providing regular progress updates and actively seeking their input. This collaborative dialogue ensures that the final deliverables meet Roche's quality standards and align with their evolving requirements.
A global impact
The public launch of the Marketplace and its expanded accessibility have had a significant global impact.
Public access
Users worldwide can explore the extensive product portfolio without the need for logging in or registration. This accessibility allows users to discover and evaluate medical applications conveniently.
Expanded market reach
Navify extends login access to 106 additional countries, facilitating product requests and enabling healthcare professionals from various regions to benefit from the platform's offerings.
Multilingual support
Language barriers are overcome through Navify's support for multiple languages in targeted countries. This ensures that users can access the platform in their preferred language, enhancing usability and inclusivity.
Case Studies
