DESIGN, TECH & DATA | ROCHE

Supporting

Roche's

digital growth

ROCHE

PHARMA

2021 - ONGOING

DESIGN

TECH

DATA

1 YEARS

CONTEXT

Some of the main challenges faced by the pharma industry in relation to digital transformation have to do with the need for a cultural change and acquiring new capabilities to embrace more agile and faster work processes.

Process

What are we doing?

It is in this context that the collaboration between Roche and Garaje de ideas began, which started as a proof of concept and has evolved into a digital management system, opening up new paths that allow Roche to address new opportunities.

We are adding value to Roche by supporting the digitization of the healthcare ecosystem and the creation of new business models with a team of senior designers, data analysts and developers.

PROCESS

How are we doing it?

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      1

      Multidisciplinary team

      We have created a multidisciplinary team, composed by data, technology and design professionals, that have integrated into Roche's teams, both local and global, to enhance their digital capabilities, designing and building products that make it possible to provide new services and seize opportunities.

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      2

      Agile methodology

      This has enabled the integration of processes and ceremonies from agile methodologies, embracing new mindsets that are contributing to a change management within the organization.

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      3

      Quantitative and qualitative research

      Through quantitative and qualitative research, we are ensuring that Roche’s new digital services and products are responding to real user needs: in initial phases, it helps to explore new opportunities and identify needs that are not yet know, while in later stages of the process, it enables to test and validate hypotheses or solutions, from Proof of concept to the final product, working together.

    PROFILES.

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