UX-UI & CRO

We understood

In a previous kickoff, we identified all the stakeholders who took part in the process and whose vision was important for the project: marketing, business, technology, design profiles and so on.

We interviewed all of them to gather their vision, their needs and the things they thought were necessary.

We came up with the idea

With the concepts gathered in the interviews we prepared a co-creation session with the stakeholders to define functionalities and priorities.

We worked on 3 different approaches to the solution sought: a more continuist one, a disruptive one, and an intermediate one.

Tangibilization

We worked on the UI of the 3 listing models proposed, always prioritizing the project needs and values.

We try to eliminate unnecessary elements, focus on a well-defined hierarchy, and prioritize branding.

Validation

The 3 solutions were tested with real users. The test format combined tasks on the prototype with an interview. After everything was observed and collected, we designed the final proposal. It was 90% based on one solution, but took into account the successes of the other two versions.